Digital Marketing/SEM Analyst

Our client is a well renowned name in the marketing and advertising Industry and is looking for a talented digital marketing/SEM Analyst to join their team!

Qualifications / Requirements

  • Advanced Experience in working in and managing bid optimization platforms (Dart Search, Kenshoo, Marin, SearchForce)
  • Deep experience leveraging site analytics programs for SEM analysis / insights (Google Analytics, Omniture, CoreMetrics, Unica)
  • Possess the proven ability to understand customer needs, generate creative solutions, and build on-going relationship.
  • Detail-oriented with exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively over the phone, through email, and in writing.
  • Exceptional quantitative skills and aptitude including advanced Excel skills (pivot tables, charts, vlookup, sumif)
  • Excellent organizational skills and the ability to juggle multiple responsibilities

Responsibilities

  • Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines.
  • Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics (CPA, CPL).
  • Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume.
  • Lead weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities.
  • Aggressively drive strategic direction on all aspects of managed accounts, including testing roadmaps quarterly, planning initiatives and business opportunity identification and implementation.
  • Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency.
  • Set and manage expectation of client and internal teams.
  • Provide consistent and effective support to Senior Managers on forecasting and new business opportunities.

Education / Training

  • Bachelor’s degree required

 

Background

  • At least 4 years of online advertising experience is required
  • At least 2-4 years of experience working with relevant search engine toolsets on pay-for-performance search products is required