Head of Advertising

Our client is in the Food & Beverage looking for an in-house advertising manager who oversee the planning, development and execution of advertising and marketing campaigns.

Qualifications / Requirements

  • Excellent knowledge and Experience with campaigns, promotional material and packaging
  • Fully Bilingual (English and Spanish)
  • The ideal Candidate should be driven, focused and able to interact effectively with a variety of personality types. High level of creativity and flexibility, self-motivation, good decision-making skills and the ability to communicate persuasively.

Responsibilities

  • Consulting with the client to determine how to improve market share and sales
  • Gathering and organizing information to help with decision-making regarding media placement, campaign length, featured products and services, and technical details
  • Ensuring that a client’s needs are met and any concerns are addressed
  • Staying in close communication with the client, answering questions, explaining strategy and providing status updates
  • Obtaining client approval on projects
  • Communicating client feedback to the creative team
  • Working to increase agency revenue by recommending new promotional opportunities or additional services
  • Preparing advertising budgets, calendars and project schedules
  • Meeting with the creative team during strategy sessions
  • Recommending creative concept revisions according to the client’s needs and preferences
  • Negotiating contracts and coordinating media placements
  • Employ fundamental business and marketing principles
  • Develop marketing strategies for diverse business environments
  • Analyze, plan, implement and monitor advertising campaigns
  • Identify market segments, estimate consumer demand and position products

Education / Training

  • Require a bachelor’s degree.
  • Master’s degree Preferred.

Background

  • 10+ YOE working directly in Advertising Agencies