Digital Strategist (JN -062022-4903)

Do you drive new ideas forward with ease, exhibit creative and analytical thinking, and demonstrate a passion for an ever-evolving social media landscape?

 

We are looking for a Digital Strategist to join a team supporting the whole business and helping to ensure the service to the different areas, targets and segments of the company.

 

As a  Digital Strategist you will plan, develop, and monitor Digital strategy across social platforms along with the digital team and stay up-to-date on industry best practices across all digital channels and media formats. 

 

Also, will test and build new digital strategies, brainstorm and execute fresh ideas, produce platform-specific content and analyze campaign performance while staying in tune with the latest digital marketing trends. 

 

This role is to be performed on site in Coral Gables, with the flexibility to work 5 days at home.

 

 

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Qualifications / Requirements

  • Bachelor’s Degree in marketing or advertising.
  • 3 – 5 years of professional experience as a Digital Strategist or a role related to digital marketing, and advertising including digital or social integration.
  • Social Media Strategist Skills
  • Experience working with paid media across digital. 
  • Content creation skills and Google Analytics experience is a plus.

Responsibilities

  • Development and execution of digital paid campaigns, email marketing, and social media strategies across the company’s accounts.
  • Oversee the development and execution of purposeful, measurable digital campaigns, in coordination with the HQ team managing budgets and optimizing spending.
  • Analyze data sets/performance reports and how to optimize content and campaigns overall to achieve goals.
  • Compile reporting and analysis on campaign performance and company-specific KPIs. Create insights from reports, not simply reporting.
  • Stay up to date on industry trends adjusting and optimizing the strategy as needed and staying current with emerging opportunities in the digital marketing world as well as on social media technology developments and amplification strategies.

Other

Benefits:

  • Healthcare, Dental and Vision Insurance
  • paid PTO
  • 401K