Head of Marketing (JN -072021-4510)

As a key member of the senior leadership team, the highly entrepreneurial, energized and motivational Head of Marketing will drive the development and execution of a comprehensive marketing plan and growth strategy to align with the company’s objectives. The position oversees the organization’s branding, digital & traditional marketing, partnerships, event planning, public relations, community outreach programs, and customer experience group.

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THE RIGHT CANDIDATE:

● Has built or grown an e-commerce DTC subscription brand

● Has managed outsourced or internal Customer Experience teams

● Is an entrepreneurial, self-directed, and motivational team builder

● Solves problems and makes decisions using a blend of experience and data

● Optimizes strategy and tactics, sets objectives and the plan to achieve them

● Builds and leads teams to create successful outcomes

● Holds themselves and their team accountable for achieving goals

● Has the foresight, flexibility, and agility to change direction when necessary

● Is fanatical about winning the hearts and minds of customers

 

Qualifications / Requirements

● 5+ years of marketing experience driving customer acquisition across marketing channels (PPC, Display, Paid Search, Paid Social, Retargeting, etc) – startup experience preferred.

● 5+ years of marketing leadership experience

● Subscription experience is preferred

● Demonstrated data insights (KPI’s, traffic, revenue, conversions, ROI) to improve

marketing efforts

● Self-motivated with critical attention to detail, deadlines, and reporting.

● Bachelor’s degree in Marketing, Communications, Business Administration, or the related field of study. MBA Degree preferred

Responsibilities

● Work collaboratively with other members of the leadership team to define objectives, KPIs, develop budgets, strategies, and achieve targets in line with founders’ vision and the company’s mission

● Recruit and lead talented internal and outsourced teams

● Lead the development and execution of a differentiated, insights-driven brand strategy

● Manage a diversified mix of digital and analog acquisition channels to more effectively target prospective higher affinity customers, increase conversion and LTV, reduce CAC, and scale

● Monitor and optimize the payback period of each cohort of users, making the necessary adjustments to the marketing mix and tactics

● Design and implement successful full-funnel strategies to optimize conversion to rapidly scale the business

● Design, develop and execute formal customer retention strategies and programs to regularly improve Customer Lifetime Value

● Identify and engage key strategic partners to increase brand awareness and drive growth

● Develop and manage the consumer-facing digital and offline experiences

● Oversee the company’s customer experience group

● Develop value-add presentations to engage key internal stakeholders, investors, and partner