Online Performance Creative Strategist – Top Beauty Business (JN -052022-4857)

Are you a data-driven Performance Creative Strategist for Media Channels? Would you like to be part of and help develop one of the most prestigious, fast-growing, and award-winning beauty companies?  Are you a passionate, creative and analytical professional?

If so, this opportunity could be for you.

You will join a team of outstanding marketing professionals developing creative strategies for the DTC business; channels likewise: paid social (Facebook, Instagram, TikTok, Youtube), YouTube, display, native CTV, and direct mail.

Our compensation package includes: a competitive salary and commission, relocation, medical, vision, and dental insurance.#LI-BP1

Qualifications / Requirements

  • 3-4 years of paid social experience in a fast-growing consumer company or agency managing campaigns with at least $100k monthly budgets.
  • Strong analytical approach to customer and revenue growth.
  • Proven experience in designing and building data-driven, marketing programs.
  • Deep familiarity with marketing platforms, e-commerce KPIs, attribution modeling, incrementally testing, and analytics tools.

Responsibilities

  • Own the development cycle of best-in-class performance creative content from start to finish. This includes developing the testing/iteration roadmap, writing briefs, facilitating content production, and leveraging creative results to inform future testing and both short and long-term strategy.
  • Transform creative performance and insights into codified learnings and actionable next steps that align with our results-driven content strategy and internal Creative Playbook (which you’ll help develop!)
  • Map out Growth team’s content needs across various channels, brainstorm ideas for new creative, deliver detailed briefs to creative partners, manage production schedule and ensure timely delivery of effective, attention-getting assets.
  • Work closely with internal and external partners such as creative agencies, in-house and freelance designers, copywriters, content creators, and influencers to source and develop content for use across paid channels.
  • Benchmark ad creatives from other brands and keep the team up-to-date on creative trends in the market.
  • Coordinate with our Partnerships/Influencer team to identify relevant influencers and help secure content usage rights to promote across paid channels.
  • Utilize customer insights to develop content frameworks that address pain points and support the customer journey across our various personas; deliver the right message to the right people.
  • Develop, document and store content, briefs and agreements in an organized and retrievable manner.
  • Manage legal and licensing agreements related to content in coordination with our Legal team.