Sales Regional Director (JN -062021-4505)

Our client is dedicated to help companies to build successful brands for wine and spirits with a worldwide reach.

They are currently seeking a Sales Regional Director to manage and oversee all sales activities through distributor/broker organization, ensuring that efforts are focused on appropriate accounts, territories and channels in order to achieve short- and long-term volume and profit deliverables. Responsible for executing market-level sales and marketing activities/programs to deliver against objectives.


Qualifications / Requirements

• Bachelor’s Degree strongly preferred

• Excellent verbal, written and listening communication skills

• Solid skills in strategic thinking, relationship building and customer service

• Solid problem-solving, analytical and computer skills

• Strong personal drive and individual initiative in daily routine

• Advanced influencing skills and management capabilities

• Expressing confidentially in dealing with trade

• Strong background in the spirits and wine industry is required, with the number of years depending on the complexity of the region

• Proven ability to make strategic decisions around pricing and programming investments

• Ability to travel as needed and a valid driver’s license


  • Work with distributor/broker sales teams in the development of business plans for covered markets. Guides the pre-planning/budgeting and execution of all activities in the market, including volume planning, budget management, distributor/broker CRM planning and KPI deliverables. Ensures senior distributor/broker management is committed to deliver against agreed-to goals and initiatives.
  • Show strong relationships with key members of the trade (retailer off-premise accounts, on-premise accounts, etc.) in order to develop brands in the market and gain appropriate commitments to accelerate distribution and volume.
  • Provide education/training to key influential members of the trade (retailers, bartenders, waitstaff, etc), and distributor/broker sales organization.
  • Appropriately manages market conditions, reacts to competitive activity and actively identifies the additional volume and brand building opportunities to accelerate growth.
  • Maintaining and analyzing market performance in order to ensure goals are achieved.
  • Ensure all in-market investments are effectively spent maximizing value creation.
  • Work with key internal sales, marketing, finance and operations personnel to ensure all marketing details communicated effectively and planned (i.e. new listings, forecasts, purchase orders and program plans)