VP of Marketing (JN -072020-4209)

Our client is a fast-growing, e-commerce business, disrupting the Adult Products Industry. They are looking for a VP of Marketing to join their team!

You must be a highly motivated individual with the desire and ability to work in a fast-paced, high growth, entrepreneurial environment. If you are eager to contribute to their growth and being part of their success, please submit your resume for immediate consideration.

 

Responsibilities

Your key responsibilities are (including but not limited to):

  • Responsible for brand marketing, content, acquisition, and retention
  • Manage large marketing budgets (up to $500k/mo)
  • Lead, manage and coordinate all marketing efforts with the in-house team, freelancers, and agencies with the goal to reduce CAC, increase budgets and scale all channels: Paid/PPC, SEO, Affiliate, Social, Email, DRTV, etc.
  • Lead, manage and coordinate retention with the goal to increase LTV and returning customers
  • Work with tech/ dev and merchandise team on UX/UI to increase CR and LTV
  • Work with our product team on assortment, presentation, packaging, etc.
  • Help build out new Health Tech vertical
  • Reports directly to CEO
  • Lead cross functional marketing teams (Online Marketing, Public Relations, Creative, Media buying, Social Media et al), and be the focal point in developing cohesive and collaborative marketing campaigns
  • Drive marketing planning and execution of annual marketing themes and activations across multiple marketing channels
  • Responsible for external brand activations, partnerships and integrations including the development of messaging and advertising
  • Improve project management across internal departments, driving continuous process optimization and making recommendations for efficiencies
  • Responsible for internal brand building activities; ensure the company’s brand is prominent in each location and emanates across the company
  • Work hand-in-hand with the eCommerce Operations & Sales organization and the North American Marketing team to define consumer targeting and product positioning
  • Ownership over budget management and reconciliation of multi-million dollar marketing campaigns

Media / Creative:

  • Working with the North American teams to understand the company’s business objectives and marketing and advertising strategy
  • Liaising with the creative agency team, and other team to develop media strategies and campaigns
  • Making recommendations and decisions on the best form of media for specific clients and campaigns
  • Identifying target audiences and analyzing their characteristics, behavior and media habits
  • Presenting proposals, with media and cost schedules to the Management team
  • Recommending the most appropriate types of media to use, as well as the most effective time spans and locations
  • Making and maintaining good contacts with media owners, such as newspapers, magazines and websites
  • Proofreading advertising text and content prior to release
  • Maintaining detailed records
  • Developing evaluation techniques for campaigns

Public Relations:

  • Develop unique story ideas the media will want to cover
  • Take on a managerial role within the Marketing Team to direct media relations
  • Proactively reach out to contacts in the media, including cold-calling, to promote coverage of the company
  • Work with Management, media contacts and members to schedule interviews and other forms of outbound communications
  • Provide media contacts with needed resources, information and statistics as may be required
  • Keep abreast of current and evolving events and trends, especially as they pertain to the industry

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Background

  • 10 – 15 years of experience in Digital Marketing
  • 10 years of experience in developing and implementing digital marketing strategies